I have been in the online gaming industry, particularly casino and poker, since 1997. I had a two-year plan and decided to move to the Caribbean in 1998 to run the business. I anticipated coming back to the US in 2000, but I kept telling myself..."I can run this business from anywhere, why not stay in the Caribbean Sun...?" I stayed:)

We were the first licensee of Cryptologic and one of the largest success stories in online gaming, securely transacting over $4 billion in gaming handle. With the help of my 40+ employees and 5,500+ marketing affiliates, I operated both businesses very profitably, and successfully, until selling the company in 2010 and quasi-retired. That lasted about 3 weeks, (I stink at golf, and don't like fishing, so retirement didn’t take).

This prompted me to launch Peak Gaming Group where I consult and have consulted for companies like Caesars Entertainment, Dover Downs, ParlayPlay, Chumba Casino and many other companies in the online gaming space across the globe.

In this next chapter, I would like to use the skills I've learned in the most competitive market (online casinos/sports betting), and help companies in and out of gaming with three things:

1. Attracting new customers with an Affiliate Program
2. Retaining existing customers with a Loyalty Program
3. Living a well balanced life as an entrepreneur or executive

Bringing casino gamification to every aspect of digital marketing, even outside of the gambling industry, is the primary focus of Pivotal Zen as a strategy and execution consultancy. We develop actionable tactical plans to build affiliate and influencer campaigns to help you attract new customers, and create robust loyalty programs to keep those customers engaged with your brand.